← All results & case studiesTHE COMPETITIVE CONTEXT 01 02 03 THE ORIGINAL PROOFAmazon listing: seller ratings and multi-unit promotion What could a stronger
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BUY BOX STRATEGY
A smaller seller. A more considered strategy.
Research→Promotion→Buy Box rotation
The starting point
A dominant seller controlled the listing. The smaller account needed a way to compete beyond repeatedly lowering its unit price.
The work
The team studied pricing and stock patterns in Keepa, then introduced a “Save 10% on 2 items” promotion to encourage multi-unit orders.
The result
The published case reports consistent Buy Box rotation, followed by maintained participation after the promotion was removed.